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STRATEGY → DESIGN → LAUNCH
STRATEGY → DESIGN → LAUNCH
STRATEGY → DESIGN → LAUNCH
0-to-1 strategic design partner for early AI & web3 startups
0-to-1 strategic design partner for early AI & web3 startups
0-to-1 strategic design partner for early AI & web3 startups
We help early startups design ventures - from startup strategy to design execution. Add a strategic designer with early startup product + Venture Capital expertise to your team in minutes
We help early startups design ventures - from startup strategy to design execution. Add a strategic designer with early startup product + Venture Capital expertise to your team in minutes
Add a senior designer with holistic early startup + Venture Capital expertise to your team in minutes. Design subscription for fast-growing AI,Web 3.0 and tech startups
Full-suite design
Hands-on collab
Pause or cancel anytime
PROBLEM
PROBLEM
PROBLEM
Your tech product is missing a human-centered edge
It’s easier than ever before to start a tech startup, but harder than ever to break out or get noticed.
It’s easier than ever before to start a tech startup, but harder than ever to break out or get noticed.
It’s easier than ever before to start a tech startup, but harder than ever to break out or get noticed.
70%
of early AI startups fail due to lack of user market need -CB Insights
70%
of early AI startups fail due to lack of user market need -CB Insights
70%
of early AI startups fail due to lack of user market need -CB Insights
250x
Every $1 invested in UX brings in returns up to $250 - IBM & Gartner
250x
Every $1 invested in UX brings in returns up to $250 - IBM & Gartner
250x
Every $1 invested in UX brings in returns up to $250 - IBM & Gartner
228%
User-centric companies outperform by 228% on average - Mckinsey
228%
User-centric companies outperform by 228% on average - Mckinsey
228%
User-centric companies outperform by 228% on average - Mckinsey
WHAT WE DO
Design that drives product-led growth
99% of tech startups fail-we lessen the odds through design, from strategy to execution.
click here
Strategy
Design
Product
Feature Definition
UX Research
Persona + JTBD
Brand
Brand Messaging
Brand Positioning
Brand Identity
Value Proposition
Value Proposition
Product Narrative
Pitch storytelling
WHAT WE DO
Design that drives product-led growth
99% of tech startups fail-we lessen the odds through design, from strategy to execution.
click here
Strategy
Design
Product
Feature Definition
UX Research
Persona + JTBD
Brand
Brand Messaging
Brand Positioning
Brand Identity
Value Proposition
Value Proposition
Product Narrative
Pitch storytelling
HOW WE DO IT
HOW WE DO IT
HOW WE DO IT
We fix your…
Product
Many apps have nice UIs, but fail at converting users. We'll analyze your product, strategise, and design intuitive MVPs that meet your user needs and boost conversions.
Website
Value Proposition
Branding
Product
Many apps have nice UIs, but fail at converting users. We'll analyze your product, strategise, and design intuitive MVPs that meet your user needs and boost conversions.
Website
Value Proposition
Branding
ABOUT US
ABOUT US
ABOUT US
Bringing holistic expertise in VC investments + innovation consulting + startup product design → pan -disciplinary startup design approach
Developed the Human-Centered AI methodology (HCAI), the new pan-disciplinary product design thinking for emerging tech products.
Other designers design products from a design perspective. But it’s not enough to translate to results for your early startup.
With my experience across startups, corporations, agencies. I navigate design for complex tech in Web 3.0, AI into human-centered products and brands that drive your startup ROI.
VC
Plug & Play
Incubate Fund
Startups
Nansen
Traceable
Consulting
Gensler
Philips
(Red Dot Design Team of the. Year 2022)
Click to learn why i started formatif
Bringing holistic expertise in VC investments + innovation consulting + startup product design → pan -disciplinary startup design approach
Developed the Human-Centered AI methodology (HCAI), the new pan-disciplinary product design thinking for emerging tech products.
Other designers design products from a design perspective. But it’s not enough to translate to results for your early startup.
With my experience across startups, corporations, agencies. I navigate design for complex tech in Web 3.0, AI into human-centered products and brands that drive your startup ROI.
Click to learn why i started formatif
Bringing holistic expertise in VC investments + innovation consulting + startup product design → pan -disciplinary startup design approach
Developed the Human-Centered AI methodology (HCAI), the new pan-disciplinary product design thinking for emerging tech products.
Other designers design products from a design perspective. But it’s not enough to translate to results for your early startup.
With my experience across startups, corporations, agencies. I navigate design for complex tech in Web 3.0, AI into human-centered products and brands that drive your startup ROI.
VC
Plug & Play
Incubate Fund
Startups
Nansen
Traceable
Consulting
Gensler
Philips
(Red Dot Design Team of the. Year 2022)
Click to learn why i started formatif
National AI Office HCAI sharing
National AI Office HCAI sharing
National AI Office HCAI sharing
SG Design Week AI Workshop Panelist
SG Design Week AI Workshop Panelist
SG Design Week AI Workshop Panelist
UX STRAT APAC HCAI design sprint
UX STRAT APAC HCAI design sprint
UX STRAT APAC HCAI design sprint
SUTD 2-day HCAI product sprint
SUTD 2-day HCAI product sprint
SUTD 2-day HCAI product sprint
PROBLEM
PROBLEM
PROBLEM
One pricing, no surprises
Get expert strategic design access instantly, no contracts or hiring. Pause or cancel anytime.
Get expert strategic design access instantly, no contracts or hiring. Pause or cancel anytime.
Get expert strategic design access instantly, no contracts or hiring. Pause or cancel anytime.
Design Lite
$3999
$3499
usd/month
Executional design support for ongoing task-based design needs
2-3 days turnaround
Unlimited design requests across brand, product and web
Unlimited design iterations
No-code website build
Async collab
Collaborative dashboard
1/2 slots left
Monthly
Quarterly
Venture Design +
$5450
$3499
usd/month
E2E done-for-you strategy to design that drives your product & fundraising ROI.
Everything in Design Lite plus:
1-2 days turnaround
Startup strategy + design execution
Hands-on design leadership
Regular syncs, strategy calls
No-code website build
Collaborative dashboard + workspace
1/3 slots left
Full-suite design
Immediate start
Pause or cancel anytime
Design Lite
$3999
$3499
usd/month
Executional design support for ongoing task-based design needs
2-3 days turnaround
Unlimited design requests across brand, product and web
Unlimited design iterations
No-code website build
Async collab
Collaborative dashboard
1/2 slots left
Monthly
Quarterly
Venture Design +
$5499
$3499
usd/month
E2E done-for-you strategy to design that drives your product & fundraising ROI.
Everything in Design Lite plus:
1-2 days turnaround
Startup strategy + design execution
Hands-on design leadership
Regular syncs, strategy calls
No-code website build
Collaborative dashboard + workspace
1/3 slots left
Full-suite design
Immediate start
Pause or cancel anytime
Design Lite
$3999
$3499
usd/month
Executional design support for ongoing task-based design needs
2-3 days turnaround
Unlimited design requests across brand, product and web
Unlimited design iterations
No-code website build
Async collab
Collaborative dashboard
1/2 slots left
Monthly
Quarterly
Venture Design +
$5450
$3499
usd/month
E2E done-for-you strategy to design that drives your product & fundraising ROI.
Everything in Design Lite plus:
1-2 days turnaround
Startup strategy + design execution
Hands-on design leadership
Regular syncs, strategy calls
No-code website build
Collaborative dashboard + workspace
1/3 slots left
Full-suite design
Immediate start
Pause or cancel anytime
Have a defined project scope?
Have a defined project scope?
Have a defined project scope?
We take on projects on a project-basis with custom quotes and specified deliverables.
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
Partnership made seamless
1. Share your needs
Submit requests using our design briefs for product, brand, and website. Each template includes targeted questions based on our startup experience for fast, effective, and proven design.
2. Designs in 1-2 days
3. Hands on support
1. Share your needs
Submit requests using our design briefs for product, brand, and website. Each template includes targeted questions based on our startup experience for fast, effective, and proven design.
2. Designs in 1-2 days
3. Hands on support
1. Share your needs
Submit requests using our design briefs for product, brand, and website. Each template includes targeted questions based on our startup experience for fast, effective, and proven design.
2. Designs in 1-2 days
3. Hands on support
WHY US?
WHY US?
WHY US?
Your current options miss the mark…
🤔 Freelancers? Unreliable
Inconsistent. Delays. Excuses.
Heavy micromanagement
Hit-or-miss quality
💸 Hires? Expensive
Wasted hiring months
Continuous capital burn
Expensive. Hard to find top talent
😪 Agencies? Rigid
Slow turnarounds
Rigid, expensive
Costly. Pay-per-iteration
🤩 Us: We actually understand your startup needs.
Expertise
✓ E2e Design leadership
✓ Ex-VC, startup, consulting expertise
Collaboration
✓ Sync calls, slack updates, loom walkthroughs
Speed
✓ 2-3 days turnaround
How does this work?
How does this work?
Why work with us?
Why work with us?
What exactly is unlimited strategy-to-design?
What exactly is unlimited strategy-to-design?
How do I know which plan works for me?
How do I know which plan works for me?
Why not hire freelancers, full-time or agencies?
Why not hire freelancers, full-time or agencies?
Can I pause or cancel my subscription?
Can I pause or cancel my subscription?
What quality of design work can I expect?
What quality of design work can I expect?
Unlock your startup design advantage
Book an intro call and explore how we can help your startup if it's a mutual fit.
Unlock your startup design advantage today.
WHAT WE DO
Design that drives product-led growth
99% of tech startups fail-we lessen the odds through design, from strategy to execution.
click here
Strategy
Design
Product
Feature Definition
UX Research
Persona + JTBD
Brand
Brand Messaging
Brand Positioning
Brand Identity
Value Proposition
Value Proposition
Product Narrative
Pitch storytelling
WHAT WE DO
Design that drives product-led growth
99% of tech startups fail-we lessen the odds through design, from strategy to execution.
click here
Strategy
Design
Product
Feature Definition
UX Research
Persona + JTBD
Brand
Brand Messaging
Brand Positioning
Brand Identity
Value Proposition
Value Proposition
Product Narrative
Pitch storytelling