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STARTUP STRATEGY → DESIGN

Complex tech → Human-Centered tech products & brands

Our research-backed Human-Centered AI methodology drives startup innovation with a focus on Human-Centered AI product innovation.

HCAI product sprints

AI Design Toolkit

Research collab with AISG

STARTUP STRATEGY → DESIGN

Complex tech → Human-Centered tech products & brands

Our research-backed Human-Centered AI methodology drives startup innovation with a focus on Human-Centered AI product innovation.

HCAI product sprints

AI Design Toolkit

Research collab with AISG

STARTUP STRATEGY → DESIGN

Complex tech → Human-Centered tech products & brands

Our research-backed Human-Centered AI methodology drives startup innovation with a focus on Human-Centered AI product innovation.

HCAI product sprints

AI Design Toolkit

Research collab with AISG

  • UX STRAT APAC Bangkok Workshop

    1-day HCAI sprint workshop

  • Singapore Design Week Panelist

    AI innovation workshop panelist

  • SUTD 2-day HCAI sprint

    2-day Human-Centered AI workshp for design innovation

  • National AI Office Event Sharing

    Sharing on HCAI approach for AI products and services

  • SUTD AI Mega Center Talk

    Human-Centered AI talk sharing

PROBLEM

AI is hard to design for. New product challenges. New ethical concerns.

❔AI capabilities are uncertain

New blue-sky possibilities, but also new constraints.

How do we design for the unknown?

🤔 AI output is complex

AI learns continuously, never 100% accurate, leading to complex, dynamic outputs.

How do we design for infinitely evolving scenarios?

🌎 Responsible AI concerns

As AI solutions develop, they bring new challenges in security and unforeseen impacts.

How do we develop responsible AI solutions?

PROBLEM

AI is hard to design for. New product challenges. New ethical concerns.

❔AI capabilities are uncertain

New blue-sky possibilities, but also new constraints.

How do we design for the unknown?

🤔 AI output is complex

AI learns continuously, never 100% accurate, leading to complex, dynamic outputs.

How do we design for infinitely evolving scenarios?

🌎 Responsible AI concerns

As AI solutions develop, they bring new challenges in security and unforeseen impacts.

How do we develop responsible AI solutions?

PROBLEM

AI is hard to design for. New product challenges. New ethical concerns.

❔AI capabilities are uncertain

New blue-sky possibilities, but also new constraints.

How do we design for the unknown?

🤔 AI output is complex

AI learns continuously, never 100% accurate, leading to complex, dynamic outputs.

How do we design for infinitely evolving scenarios?

🌎 Responsible AI concerns

As AI solutions develop, they bring new challenges in security and unforeseen impacts.

How do we develop responsible AI solutions?

we turn complex tech into intuitive, standout human-centered AI products

we turn complex tech into intuitive, standout human-centered AI products

we turn complex tech into intuitive, standout human-centered AI products

OUR APPROACH

OUR APPROACH

OUR APPROACH

Human-Centered AI Methodology

Developed in a yearlong research collaboration with AI Singapore, HCAI is the new Product thinking for AI - that combines business, technology, design and ethics.

  1. Identify

Identify business opportunities, user painpoints, and areas where tech can add value

  1. Align

Align business and user needs to achievable data needs and AI inputs

  1. Ideate

Brainstorm and generate ideas for new possibilities enabled by AI capabilities

  1. Explain

Communicate what AI does to manage user's  expectations and build trust

  1. Impact

Consider societal impact of AI and evaluate unintended consequences

PARTNERSHIPS

PARTNERSHIPS

PARTNERSHIPS

Industry, research backed

Research collab with AI Singapore

Developed from a yearlong research thesis with AI Singapore (National AI Foundation)

30+ interviews from AI stakeholders

Interview insights from AI Engineers, researchers, designers and product leads from startups to FAANG companies

Over 48+ AI academic papers referenced

Backed and cross-referenced from research insights of over 48 academic papers

WORKSHOPS

WORKSHOPS

WORKSHOPS

Human-centered AI product sprints

Our research insights inspired the creation of our AI design toolkit which includes the 5-step Human-Centered AI™ methodology.

We've conducted workshops showcasing this methodology at prestigious venues, including SUTD and global UX conferences like UX STRAT APAC & UX AMSTERDAM

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AI Design Toolkit

Each workshop features our AI Design toolkit,  consisting of:

  • AI capability cards: Ideation cards which ties user/design opportunities with

  • AI Impact cards: Prompt cards of 10 societal themes

  • AI Design canvas

OUTCOMES

OUTCOMES

OUTCOMES

Workshop Outcomes

Our workshops are hybrid. Collaborate online or in hybrid format using Miro boards with physical AI card sets and toolkits

THEMES

THEMES

THEMES

Our workshops

FLAGSHIP

FLAGSHIP

FLAGSHIP

HCAI Product Sprint

Our core 5-step Human-Centered AI sprint: uncover opportunities, merge user needs with data, generate design solutions, and craft ethical applications. A full-day workshop where participants walk away with an AI MVP.

Basics of Human-Centered AI

New to AI? Dive into AI essentials, exploring its inner workings and value in solving real user problems.  

An engaging session designed to foster a foundational understanding of AI and how to adopt a Human-Centered AI approach for product design.

AI Opportunity Mapping

Unlock the power of AI for your business: Learn to recognize AI-driven innovation, discover strategic opportunities, and leave with a personalized blueprint for AI integration.

Unlock AI innovation for your organisation.

Unlock AI innovation for your organisation.

Unlock AI innovation for your organisation.

Book a call to learn more about our workshops and a free 30 minute experience session.